TASK
- Identify key pain points of the current tool without direct access to users
- Design a more effective dashboard that aligns with the needs of top executives.
- Present a prototype that demonstrates clear improvements in usability and data visualization.
BEFORE: Homepage
BEFORE: Detail page
ACTIONDiscovery & Research:
- Analyzed the existing third-party tool to identify usability gaps and limitations.
- Studied common executive dashboard best practices, focusing on clarity, quick insights, and ease of navigation.
- Made assumptions about user needs based on available information, industry standards, and potential stakeholder input.
Design & Prototyping:
- Developed a high-fidelity interactive prototype, prioritizing data clarity, accessibility, and intuitive navigation.
- Designed data visualizations that presented complex market insights in an easy-to-digest format.
RESULT
- Successfully delivered a PoC that demonstrated a significant usability improvement.
- Received positive feedback from stakeholders, validating our design approach.
- Set the foundation for further development, positioning the agency as a strong partner for Stellantis’ digital initiatives.
Here is a link to the Stellantis POC prototype
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